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The Brief

Working with the team to develop new brands and concepts for bars & venues. Working on a mix of projects over the years from the rebranding & marketing of Malones Irish Bars, to full branding and digital marketing strategies for Cask Smugglers & its sister brand Smugglers Spirits.

Logo Creation / Branding & Rebranding  / Social Media Management / Content Creation / Menu Design / Bespoke Projects / Website Design / & more

the brand:

A thriving independent, multi-award winning hospitality group comprising of some of Scotland’s best-known cocktail bars & live music venues.

The Objectives


Rebrand & relaunch established business Malones Irish Bars.

Create & develop concept & branding for speakeasy inspired cocktail bar Cask Smugglers.

Ongoing marketing activities to build awareness of both brands, continue to build brand identity, increase footfall & grow profits.

Organise & publicise events from live music and DJ sets to comedy nights and charity events.

The Portfolio

Client Love

As a successful bar and restaurant business, we wanted to expand and open more locations. Although we had previous success with one unit, we didn’t have the experience or a clear strategy on how to market multiple outlets and repeat our success.

That’s where OGMA came in. We were impressed by OGMA and we decided to work with Aoibhínn because she is straight to the point and brought a lot of expertise as well as industry knowledge to the table. 

Aoibhínn was able to look at all aspects of our business such as Branding, Social Media Strategy and Digital Marketing and uses very easy tools such as Design/Social Media Templates to achieve very professional Content Creation as well as organising 1:1 Mentoring/Training to allow you and your team to effectively control your social media management.

Following OGMAs advice and with the revenues we were able to achieve, we have since opened 5 more venues as well as launching our very own spirits brand

Simon Keane – Owner & Director

Let’s Work Together

Ready to uplevel?

I offer free 30-minute discovery calls to get to know you, your brand & your business goals. There’s absolutely no obligation to move forward so you’ve got nothing to lose. Now, go fill out that contact form!